On Tuesday I listened remotely (love the VPN) to Intuit’s Social Ecosystem Summit. There, Caterina Fake gave an informal talk about both Flickr (of which she is a founder) and her new venture Hunch. I brought up hunch.com as I listened and was quickly hooked. As Fake explains, they use a model inspired by the site HotorNot where you are put in front of a stream of somewhat random multiple choice questions. Where Hunch differs is its use of the data collected. I can browse or search for a topic, answer a few related questions, and Hunch will suggest an answer or direction. Topics range from silly to serious and you can add your own as well. It’s an interesting, engaging take on the social, human-powered search engine.
